black and white bed linen

Maximilian von Limburger: A Mascot with Character

For a German Language and Cultural Center

Solution Offered

We created Maximilian von Limburger—a witty, talking German Shepherd with a flair for humor.

Through a series of comic-style social media posts, Max charmed audiences while highlighting the Institute’s top-notch instruction, cultural immersion, and fun approach to language learning. With his playful personality and sharp wit, he made German feel more accessible, engaging, and unforgettable.

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A German Language and Cultural Centre wanted to create a series of social media posts to to showcase the benefits of learning German with them.

Mascot Options

Designing Max was an exciting process. We created several Mascot options, and the students of the Institute voted for their favourite!